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Build Your Presence and Expertise - You’ll be rewarded

Book success doesn’t happen overnight. It takes being in the marketplace long enough, working your media contacts consistently enough, having good search engine rankings so that people find you – and eventually people start coming to find you for your expertise – not your book – and then you get great quotes that sell books. 

This inquiry arrived this morning. I receive probably one of these every couple of weeks or so now – but to get an article around your expertise in a magazine of this scope is a gift.  Even though I no longer actively promote my book, all my previous work is still creating results - and selling books.

My name is XX and I’m the editorial intern at  I’m currently working on putting together a checklist for all the things you need to pack in your car for a big road trip, and I’m in need of an expert who can tell me exactly what all I should include. I thought that with you might be able to provide some expertise on the matter, as you have 50,000 miles under your belt.

Please let me know if you would be interested in helping out for this article and we could set up a time to talk on the phone. I appreciate your time and look forward to hearing from you.

Do you think I followed up on this email in about one minute! We had a great conversation and the article will be completed soon. 

This is the power of patience. You have to build your platform, collect your "tribe" and have an excellent web presence and you too will get calls like this. Patience - you can’t do it in a day or a week. That is why you should start well before your book comes out. I’ll link to the article when it comes out.


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3 Responses to “Build Your Presence and Expertise - You’ll be rewarded”

  1. Sue Collier says:

    I have such a hard time conveying this to some of my clients. They sign up for Facebook and wonder why their sales have not noticeable increased. I try to explain to them that they are building a solid foundation…that could turn into increased book sales down the road if they keep at it. Great article, Carol!

  2. [...] This post was mentioned on Twitter by PDX Breakfast Guide and Paul Gerald, Carol White. Carol White said: Patience in building your web presence pays off: [...]

  3. admin says:

    Thanks Sue -

    I think people believe that because the internet is “instant” that their presence there will be “instant” too!

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"And I thought after 40 years of writing, I could write a sales letter... WRONG! Carol White's letter went beyond my imagination and into the sales stratosphere. Thanks, Carol! " -- AD Walker