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Posts Tagged ‘publicity’

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The Power of Article Banks and Google Alerts

Here is an example of the power of Google Alerts and the power of having articles in article banks.

I wrote this article several years ago and put it on a couple of article banks and on my website and today it pops up on my Google Alerts for the book name because this website picked it up and used it. I was a little upset at first because the requested byline isn’t at the bottom of it – but then I noticed that they put the information in a little different format in the middle of the article – and that was OK with me.


My analytics for my website told me the other day that there are now over 3,000 inbound links to my website – that means that there are 3,000 places on the web that have my website URL listed somewhere on their website where people can just click and instantly be on my website. It could be embedded in a story like this, listed on a resource page, mentioned in a blog post, etc.  Some of those links I cultivated early on in my website’s life trying to get people to link to me, or post and article etc. Now I do nothing because people just find the articles, link from one post to another, etc.  

The moral of the story is to write those articles now, get them onto relevant websites, blogs and article banks; spend some time getting relevant sites to use your material, do an interview with you, post a review (use your sample review), or run a contest with your book as the prize. Some work early on, pays big dividends down the road.

What Not to Do on Your Summer Vacation!
By admin
The website has a television clip of them sharing their experiences, a complete budget worksheet (.xls format) for both long and short trips, information on their award-winning book, "Live Your Road Trip Dream" and much more.
levis ophthalmic collection - http://eduagain.com/learn/un851451383i92/

 

 

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Pre-Pub Publicity Done Right

 

I was out for my walk this morning enjoying NPR’s "Fresh Air" - a podcast of Terry Gross’s very popular show, this edition about Global Climate Change - and it dawned on me at the end of the podcast that this was a perfect example of pre-pub publicity done right.

The guest has an upcoming book this spring on climate change, which he plugged, but what was more interesting was how he got on NPR (a dream for all of us, right?). He did what I tell clients to do all the time - write articles about your SUBJECT, not your book, your subject, and get them into circulation well before your book comes out.

In this case, he wrote an article about global climate change that was picked up, in of all things, Rolling Stone magazine. Huh? Well, I guess they do articles on things other than pop culture and music. Terry Gross saw the article and invited him to her show. Now, of course, we can’t all get written up in Rolling Stone or on NPR, but we surely can get written up in journals, magazines, blogs and websites that relate to our content on some level.

So here is the progression of the pre-pub publicity that will undoubtedly sell many books for him due to this wonderful media coverage:

  • Author writes book and sets pub date many months out
  • Author writes articles RELATED to the book’s content - hopefully several
  • Author gets articles published, either online or in print - this takes time too
  • People see article and look for more information creating interest
  • Maybe even someone with a TV show, radio show, podcast, or film studio sees the article.
  • Author gets invited to participate in TV, Radio, film - or maybe another print interview or article - or maybe several
  • Author gets to talk about his subject, and, oh by the way, his upcoming BOOK.
  • The interview gets turned into additional content - podcasts, youtube, video trailers, that more people see.

This is the power of pre-publication publicity that gets your book off to a great start and the buzz started before it is available. All of these same tactics are worthy and available post-pub too, but they have special buzz-creating properties when utilized before the book is available.

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The Power of Publicity

Just to point out the power of publicity, let me share a little story. In 2006, I had an opportunity to be interviewed for Money Magazine (circ. 2M) on a topic totally unrelated to the book. The story ran many pages with lots of pictures. They even sent a photo crew - it was great fun. See the online version here:
http://money.cnn.com/2006/09/07/pf/retirement
/retire0610_prosperlifetime.moneymag/index.htm

Buried several pages into the article was this one little statement:

That money helped to finance a retirement dream: She and her husband Phil spent a year in an RV visiting all 48 contiguous states and even wrote a book about their adventure.

That was the sum of the mention of our book - no name, no website URL, nothing. So how was I to capitalize on this "non-mention"?

I had my webmaster add "Money Magazine" "Retire Rich" (that was the cover banner), and "Can you Live Long and Prosper" (the article name) to my key words for the website (our names were already key words). We also put the cover on the home page so that if people found us - they would know they had reached the correct website.

Our sales doubled that month! I figure we sold somewhere between 100-200 books extra due to that non-mention in a major magazine. So what are the "take-aways"?

* All publicity is good publicity - never pass up an opportunity.
* Be creative in how to take advantage of your publicity
* Always be on the look out for a way to get mentioned - and don’t be shy about asking for a book mention.

In November, GEICO gave us a nice mention in an article about traveling with your grandchildren - also unrelated to the book. That pumped sales for November nicely.

They even mentioned the book name this time!
http://viewer.zmags.com/publication/6b02c1a9#/6b02c1a9/11

Hope that gives you some inspiration for your own publicity.

 

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10 Tips for Successful Book Store Events

 

Here are the 10 things that any author should REQUIRE of a book store when booking an event - if you don’t get these things, it will be a waste of time.

1) Stock books a month prior to the event and display prominently with a sign announcing the event
2) Have signs at the cash register about the event with fliers for patrons to take with them (better if they stuff them into every purchase bag)
3) Have the event and information about it on their website 1-3 months in advance
4) Talk it up in their newsletter at least one month in advance
5) Post it to appropriate "calendars" in local newspapers and other media
6) Send media announcements (PR) about event (author should send to their media list also) - written by either the author or the store
7) Author should attempt to get booked on local radio or TV within a day or so of the event
8) Author needs to post event on their website with a link to book store website 1-3 months in advance
9) Author and book store should utilize any local blogs or websites that will promote the event.
10) Author needs to post to Twitter, Linked In groups, FB and other appropriate social media several times in the week prior to the event.

Here is an article about one of my most successful events - in tiny, little Spokane, WA

Here’s to more great events that make independent publishers look great!

"If it is to be, it is up to me."

 

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"And I thought after 40 years of writing, I could write a sales letter... WRONG! Carol White's letter went beyond my imagination and into the sales stratosphere. Thanks, Carol! " -- AD Walker