Comments on: Traditional Publishing or Self-Publishing? http://www.carolwhitemarketing.com/traditional-publishing-or-self-publishing Carol White Marketing Maven | Speaker | Writer and Marketing Coach Sat, 19 May 2012 03:49:12 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Judy http://www.carolwhitemarketing.com/traditional-publishing-or-self-publishing/comment-page-1#comment-68 Judy Sun, 13 Jun 2010 18:47:43 +0000 http://www.carolwhitemarketing.com/?p=414#comment-68 Carol and David, I love the points you made Carol. and I agree that if a publisher couldn't make me 10X what I could with my own promotion platform, it wouldn't be worth it. After small expenses, I love to make most of profits myself! I've been writing about this for many years--before we thought about eBooks. Publishers do not do much promotion and give substandard promotion to new authors. That's why I left my very popular agent and did self publishing with my "Write your eBook or Other Short Book Fast" and many others. Carol and David,
I love the points you made Carol. and I agree that if a publisher couldn’t make me 10X what I could with my own promotion platform, it wouldn’t be worth it. After small expenses, I love to make most of profits myself!

I’ve been writing about this for many years–before we thought about eBooks.

Publishers do not do much promotion and give substandard promotion to new authors. That’s why I left my very popular agent and did self publishing with my “Write your eBook or Other Short Book Fast” and many others.

]]> By: admin http://www.carolwhitemarketing.com/traditional-publishing-or-self-publishing/comment-page-1#comment-55 admin Wed, 07 Apr 2010 14:52:16 +0000 http://www.carolwhitemarketing.com/?p=414#comment-55 David - The marketing activities that you are describing are the functions of a distributor. They call on the book sellers, large corporate buyers (Costco, Wal-Mart, etc.) and specialty buyers (Anderson, Hudson, etc.). They carry and present the titles in their "book bag" to those who can make a decision about store lay downs, advertising opportunities in the stores, and so on. Many independently published books are represented by distributors. If you combine good distribution with strong promotions utilizing a publicist, you can have sales that rival or exceed mainstream publishers - and keep more of the money for yourself. Oh - and BTW, most traditional publishers now require marketing activities by their authors as well. David - The marketing activities that you are describing are the functions of a distributor. They call on the book sellers, large corporate buyers (Costco, Wal-Mart, etc.) and specialty buyers (Anderson, Hudson, etc.). They carry and present the titles in their “book bag” to those who can make a decision about store lay downs, advertising opportunities in the stores, and so on. Many independently published books are represented by distributors. If you combine good distribution with strong promotions utilizing a publicist, you can have sales that rival or exceed mainstream publishers - and keep more of the money for yourself. Oh - and BTW, most traditional publishers now require marketing activities by their authors as well.

]]> By: David Holford http://www.carolwhitemarketing.com/traditional-publishing-or-self-publishing/comment-page-1#comment-54 David Holford Wed, 07 Apr 2010 14:35:42 +0000 http://www.carolwhitemarketing.com/?p=414#comment-54 Ahhhh, you mention "marketing." Seems to me this is where traditional publishing has a big (perhaps the biggest) advantage over self-publishing. Many, if not most publishing houses--and expecially the larger and/or more established ones--have their own (sales) people to market your book (along with the other titles in their "book bag," of course). How does the self-publisher even begin to acheive that level of marketing effort/contacts/expertise? What marketing efforts on the part of the self-publisher could be nearly as effective in reaching potential buyers--beyond, of course, individual readers/consumers? I'm talking here about wholesalers, book stores, and even libraries--buyers of more than just one copy. Seems to me that's where the real numbers are, profitwise. Or am I just being a "luddite" and stubborningly hanging on to a worn out publishing model in the face of incontrovertible change? If so, convince me otherwise! Enlighten me and show me the error in my beliefs and ways. Ahhhh, you mention “marketing.” Seems to me this is where traditional publishing has a big (perhaps the biggest) advantage over self-publishing. Many, if not most publishing houses–and expecially the larger and/or more established ones–have their own (sales) people to market your book (along with the other titles in their “book bag,” of course). How does the self-publisher even begin to acheive that level of marketing effort/contacts/expertise? What marketing efforts on the part of the self-publisher could be nearly as effective in reaching potential buyers–beyond, of course, individual readers/consumers? I’m talking here about wholesalers, book stores, and even libraries–buyers of more than just one copy. Seems to me that’s where the real numbers are, profitwise. Or am I just being a “luddite” and stubborningly hanging on to a worn out publishing model in the face of incontrovertible change? If so, convince me otherwise! Enlighten me and show me the error in my beliefs and ways.

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