Comments on: Why isn’t my book selling? http://www.carolwhitemarketing.com/why-isnt-my-book-selling Carol White Marketing Maven | Speaker | Writer and Marketing Coach Sat, 19 May 2012 03:55:14 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: admin http://www.carolwhitemarketing.com/why-isnt-my-book-selling/comment-page-1#comment-99 admin Mon, 12 Jul 2010 22:31:47 +0000 http://www.carolwhitemarketing.com/?p=518#comment-99 Thanks Paul for your excellent comments. You are talking about the "pull" side of the promotional puzzle which is how you get consumers to ask for the book. My client was focused on the "push" side - to the trade, having distribution, etc., but has done little on the "pull" side. Good insight from you as usual. Thanks. Carol Thanks Paul for your excellent comments. You are talking about the “pull” side of the promotional puzzle which is how you get consumers to ask for the book.

My client was focused on the “push” side - to the trade, having distribution, etc., but has done little on the “pull” side. Good insight from you as usual. Thanks.

Carol

]]> By: Paul Krupin http://www.carolwhitemarketing.com/why-isnt-my-book-selling/comment-page-1#comment-98 Paul Krupin Mon, 12 Jul 2010 20:54:51 +0000 http://www.carolwhitemarketing.com/?p=518#comment-98 Why do so many authors think that book reviews are the ticket to book sales? I mean when was the last time you read a book review and went out and bought it? Ask a book reviewer and many of them will tell you that few people really believe them anyway. A book review is only one type of message that will hopefully get people to take action. It may not be the best type of message and it is certainly not located in the best media to trigger sales. I mean how many people read Foreword magazine and how many of the books written in that magazine are purchased as a result? The best type of message is one that has been developed, tested and shown to galvanize interest and action. If you are using articles, then they have to be so galvanizing and entertaining, that a reader falls in love with what you are all about and wants more right away. The articles that tend to do that the most are human interest feature stories. They tend to be dramatic, personal, tell a story of achievement in the face of adversity and also have some element of humor. These galvanizing story articles also have to be successfully placed in the right media -- the media that "your people" (your target audience) will typically read, watch or listen to when they are particularly receptive to taking action. This means you need to target media very carefully and achieve quality coverage in the right media. Book reviews in book review publications won't generally even reach the right people. You need to create custom media lists that do identify the right media. Then you need to give them the galvanizing feature story material that they need to make money off you as the contributor. This is how you not only sell books, but get a professional reputation for being a superb writer and a capable contributor in whatever your particular areas of expertise or literature is all about. Paul J. Krupin, Direct Contact PR Reach the Right Media in the Right Market with the Right Message http://www.DirectContactPR.com Paul@DirectContactPR.com Blog.DirectContactPR.com 800-457-8746 (TF US) 509-531-8390 (Cell) 509-582-5174 (Direct) Free eBook download http://www.directcontactpr.com/files/files/TrashProof2010.pdf Why do so many authors think that book reviews are the ticket to book sales? I mean when was the last time you read a book review and went out and bought it? Ask a book reviewer and many of them will tell you that few people really believe them anyway.

A book review is only one type of message that will hopefully get people to take action. It may not be the best type of message and it is certainly not located in the best media to trigger sales. I mean how many people read Foreword magazine and how many of the books written in that magazine are purchased as a result?

The best type of message is one that has been developed, tested and shown to galvanize interest and action. If you are using articles, then they have to be so galvanizing and entertaining, that a reader falls in love with what you are all about and wants more right away. The articles that tend to do that the most are human interest feature stories. They tend to be dramatic, personal, tell a story of achievement in the face of adversity and also have some element of humor.

These galvanizing story articles also have to be successfully placed in the right media — the media that “your people” (your target audience) will typically read, watch or listen to when they are particularly receptive to taking action. This means you need to target media very carefully and achieve quality coverage in the right media.

Book reviews in book review publications won’t generally even reach the right people. You need to create custom media lists that do identify the right media. Then you need to give them the galvanizing feature story material that they need to make money off you as the contributor.

This is how you not only sell books, but get a professional reputation for being a superb writer and a capable contributor in whatever your particular areas of expertise or literature is all about.

Paul J. Krupin, Direct Contact PR
Reach the Right Media in the Right Market with the Right Message
http://www.DirectContactPR.com Paul@DirectContactPR.com Blog.DirectContactPR.com
800-457-8746 (TF US) 509-531-8390 (Cell) 509-582-5174 (Direct)
Free eBook download http://www.directcontactpr.com/files/files/TrashProof2010.pdf

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